Win The Future

Win The Future

WIN THE FUTURE > You Choose! between a NEW 2020 LiveWire Harley-Davidson Motorcycle or an Upcoming Model*


to register visit any of our famous locations now thru October 24, 2020



The first Harley‑Davidson® electric motorcycle. Instant power and acceleration. Delivers a level of exhilaration unlike anything else.

Get instantaneous power the moment you twist the throttle. No clutch to release. No gears to run through. All you do is flick your wrist and take off.

From the muscular shape of the motor to its aggressive stance, LiveWire™ motorcycle delivers the iconic look you expect from a Harley‑Davidson® motorcycle.




The Harley-Davidson® Pan America™; equal parts campfire, wanderlust, and grit. This is our two-wheel multi-tool built to endure, designed to explore, and engineered for full-send. H-D ADV; find your way home.

*Prototype model shown. Production model features will vary. Not yet available for sale. All future models shown may not be available in all markets.


Panama City Beach Cycles, LLC, d/b/a Harley-Davidson of Panama City Beach

Thunder Beach Productions, Inc.

2020 Harley-Davidson Livewire Rally Motorcycle Giveaway



No person other than Panama City Beach Cycles, LLC, doing business as Harley-Davidson of Panama City Beach, shall be considered as an Operator (“Operator”) of this Contest, and no person other than Operator shall have authority to act under these rules.


The sole Grand Prize (“Prize”) is a used 2020 Harley-Davidson EVW – Vivid Black motorcycle, Stock # C20140 VIN# 1HD2XAE5LB800708 valued at approximately $29,799, which will be awarded at the 2020 Thunder Beach Fall Rally Motorcycle Giveaway on October 24, 2020.The winner will have the option to opt out of stock #C20140 and instead join the waitlist for a future 2021 Harley-Davidson Pan America Motorcycle coming 2021 and claim as “Prize” instead; which may vary the “Prize” in value price, in which case the “Winner” will pay the difference or the “Operator” will keep the difference in price value. 


The Contest is open to all persons who are legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older and who reside within the contiguous United States and hold a valid U.S. government issued driver’s license as of the date of the Contest.Employees of Operator or Thunder Beach Productions or their subsidiaries or affiliated companies, families and agencies, and participating event sponsors, all in-kind event donors, all Contest partners, charity beneficiaries and their families, affiliates and agencies are ineligible from participating or winning.This Contest is subject to all applicable federal, state and local laws and regulations and is void where prohibited.

Entrants are required to provide truthful information.The Operator will reject and delete any entry that it discovers to be false or fraudulent.The Operator will disqualify any entry from individuals who do not meet the eligibility requirements. The Operator will also delete any entry knowingly received from persons under the age of 18 in compliance with the Children's Online Privacy Protection Act.

Winner must execute and return any required Affidavit of Eligibility and/or Release of Liability Prize Acceptance Form prior to receiving the Grand Prize package or the prize will be forfeited and an alternate winner will be chosen in a random drawing of the remaining Finalists registered.


A “Contestant” is any person registering to participate in the Contest. To participate in the Contest, Contestants may enter using any of the methods described below.Only one entry by any means is permitted; submitting multiple entries will disqualify a Contestant and cause his or her multiple entries to be discarded.

On-Site (and Third Party Locations)

During regular business hours from February 4, 2020 through October 24, 2020 you may enter the Contest by completing an entry form at Harley-Davidson of Panama City Beach, 14700 Panama City Beach Parkway, Panama City Beach, FL 32413, or at any of these Third Party Locations: Beach Shack Harley-Davidson, 800 S Pier Park Dr. Ste 105B, Panama City Beach, FL 32413; Brandon Harley-Davidson Shop, 9841 E. Adamo Dr., Tampa, FL 33619; Harley-Davidson of Tampa, 6920 N. Dale Mabry Highway, Tampa, FL 33614; or Harley-Davidson of New Port Richey, 5817 State Road 54, New Port Richey, FL 34652.During the Spring & Fall 2020 Thunder Beach Rallies, it is anticipated that additional locations to enter the Contest will be available at the following Thunder Beach Venues: Frank Brown Park, 16200 Panama City Beach Parkway, Panama City Beach, FL 32413. At any Third Party Location and the Thunder Beach venues, attendees can register to enter the Contest by completing an official entry form via iPad, with Contestant’s full name, complete address (including apartment or suite number, and zip code), phone number, and date of birth.

Alternative Entry Method (Mail):

You may enter the Contest by mailing a 3” x 5” postcard to Harley-Davidson of Panama City Beach, 14700 Panama City Beach Parkway, Panama City Beach, FL 32413, attention: 2020 Harley-Davidson Livewire Rally Bike Giveaway.Your postcard must be received no later than 5:00 p.m. on October 24, 2020 and must contain Contestant’s full name, complete address (including apartment or suite number, and zip code), phone number, and date of birth.


The Operator, its licensees, each of its respective parent, subsidiary and affiliated entities and promotional partners (each a “Contest Entity") are not responsible for lost, stolen, mangled, misdirected, postage due, illegible, incomplete or late entries.Furthermore, the Operator and the Contest Entities are not responsible for internet malfunctions, postal delays, or any other technical difficulties that may prevent and individual from submitting an entry, as well as any publication or typographical errors associated with the Contest.


Decisions of Operator with respect to the Contest are final.By entering the Contest, all Contestants are to be bound by the official rules.

At approximately 9:00 pm on Saturday, October 24, 2020 (the “Contest Date”) at Frank Brown Park, 16200 Panama City Beach Parkway, Panama City Beach, FL 32413 (or such other location as shall be selected by Operator), a random drawing will be held from all eligible entries received.Odds of winning the Prize depend upon the number of valid entries received by any method.

One (1) winner (the “Winner”) will be chosen at random by a person designated by Operator, and the winner will be awarded the Prize.If the Winner is not present for the prize-drawing event, the Operator will notify the Winner by phone and email immediately following the drawing.


a. Payments of all federal, state and local taxes are the sole responsibility of the Winner.The Winner will be required to complete and submit an IRS Form W-9 with the Winner's full Social Security Number or the equivalent for receipt of the Prize.Failure to submit a complete W-9 or equivalent will result in forfeiture of the Prize.The Prize value will be reported to the IRS.

b. The Winner will be solely responsible for any applicable title, license, registration, delivery and dealer fees and taxes, insurance, and inspection charges, additional equipment, all federal, state and local taxes, gasoline, vehicle maintenance, all other fees and expenses not specified herein associated with the receipt and use of this prize vehicle. 

c. The Winner will accept the chosen prize "as is."The Operator and the Contest Entities have not made and are not responsible in any manner for any warranties, representations, or guarantees, express or implied, in fact or law, relating to the Prize, including without limitation its quality, mechanical condition, merchantability, or fitness for a particular purpose, with the exception of any standard manufacturer's warranty that may apply to the motorcycle. Delivery of the Prize may take up to four (4) weeks.In the event that the vehicle model is discontinued or otherwise unavailable at time of prize award, the Operator reserves the right, at its sole discretion, to substitute a prize of comparable value.

d. The Winner must provide proof of insurance and a valid driver's license to take delivery and must take delivery at the dealership designated by the Operator within thirty (30) days of notification of winning. A motorcycle endorsement will be required for the winner to ride the motorcycle off the lot.

e. There is no substitution, transfer or cash value equivalent the Prize, except at the sole discretion of the Operator.

f. Participation in the Contest and/or acceptance of prize constitutes each entrant’s and the winner's permission for the Operator or its agents to interview the winner (and his or her guest(s), if applicable), to photograph, film and record the winner (or guest, if applicable), and to use in any media his/her name, address (city and state), biographic information, likeness, photograph, voice, and/or any statements made by him/her regarding the Contest, and/or its sponsor(s) for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law.The Winner must execute and return the Operator’s Affidavit of Eligibility, Image and Recording Release Form and/or Prize Acceptance Form within five (5) business days of notification attempt, or the Prize will be forfeited and an alternate winner will be chosen in a random drawing of the remaining Contestants.

g. By participating in the Contest and/or by accepting the Prize, each entrant, and the winner (and their guests, if applicable) agree to release and hold harmless the Operator, Contest Entities, its licensees, their respective parent, subsidiary and affiliated entities, their advertising and promotional agencies and participating sponsors, and their respective officers, members, shareholders, directors, employees, agents and representatives and all of their successors and assigns (collectively the "Released Parties") from and against any and all claims or liability arising directly or indirectly from the Prize and participation in the Contest, including without limitation, property damage, personal injury and/or death which may occur in connection with preparation for travel to, or participation in Contest, or possession, acceptance and/or use or misuse of Prize or participation in any Contest-related activity, including but not limited to any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery.

h. If for any reason this Contest cannot be executed as planned, including but not limited to as a result of infection by computer virus, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Released Parties that corrupt or affect the security, administration, fairness, integrity or proper conduct of the Contest, or if the Contest is compromised or becomes technically corrupted in any way, electronically or otherwise, the Operator reserves the right to cancel, terminate, suspend or modify the Contest. If the Contest is terminated before the Contest Date, the Operator reserves the right to select the winner by random drawing from among all eligible non­suspect entries received as of the termination time/date or otherwise modify the procedure for selecting the winner. The Operator, in its sole discretion, reserves the right to disqualify any person tampering with the entry process or the operation of the Contest's website. Failure to comply with the rules of the Contest may result in a contestant's disqualification and/or forfeiture of any prize or prizes. If the Operator makes a good faith determination that an entrant has cheated or committed fraudulent activity in connection with the Contest, the Operator reserves the right to disqualify that entrant from entering and/or winning future Contests and to prosecute and seek damages to the fullest extent permitted by law. Operator reserves the right to make changes in the rules of the Contest, including the substitution of a prize of equivalent value, which will become effective upon announcement.If due to circumstances beyond the control of Operator any competition or prize-related event is delayed, rescheduled, postponed or cancelled, Operator reserves the right to cancel or modify the Contest and shall not be required to award a substitute prize. Failure to comply with the Contest rules may result in a Contestant's disqualification solely at the discretion of Operator. Released Parties are not responsible for typographical or other errors in the printing, the offering or the administration of the Contest, or in the announcement of a prize.

i. Copies of these written Contest Rules and the name of the Winner (when identified) are and will be made available during regular business hours at Panama City Beach Cycles LLC, d/b/a Harley-Davidson of Panama City Beach, 14700 Panama City Beach Parkway, Panama City Beach, FL32413.For a copy of these Official Rules, send your request and a self-addressed stamped envelope to that address for receipt by October 19, 2020 with the notation: "2020 Harley-Davidson Livewire Rally Motorcycle Giveaway Rules Request." 


By use of the Contest's website and by entering the Contest, you agree to the Harley-Davidson of Panama City Beach's Web Site Terms of Use Agreement. By Registering to win, I agree to receive communication from Panama City Beach Harley-Davidson and Thunder Beach Productions in the form of emails, texts, mailers and phone calls. 

Operator:Panama City Beach Cycles, LLC, d/b/a Harley-Davidson of Panama City Beach, 14700 Panama City Beach Parkway, Panama City Beach, FL 32413.

Contest consideration provided by Thunder Beach Productions, Inc.